Marketing your credentials – the hidden benefits of staff training

A recent report by the BBC has highlighted concerns expressed by the FSA over newly formed ‘at-home’ food businesses, who fail to register with their local authority. And in turn, this has prompted increasing numbers of consumers to consider whether the food products they buy from small online food operators is actually safe to eat.

Your legal requirements

Remember, food business registration can be as simple as completing an online form via your local authority website, and is a legal requirement for any business that:

  • sells food
  • cooks food
  • stores or handles food
  • prepares food
  • distributes food, including:
    • restaurants, cafes and takeaways
    • catering businesses run from home, B&Bs, mobile catering and temporary businesses
    • marquees, food stalls, food pop ups and food vans
    • nurseries, schools and care homes
    • distance selling, mail order and food delivery including online

Registration as a food business is free in the UK.

As a food business, you are also legally required to ensure that you, and anyone else working with food receives adequate supervision, instruction and/or training in food hygiene for the work that they do.

Use your credentials as marketing tools

As a food professional, how do YOU judge a restaurant’s food safety standards? You know what to look for, so when you are visiting a new food business, you probably check out the FSA Hygiene Star Rating (Food Hygiene Information Scheme rating in Scotland) in the door or window, and seek evidence of staff training certificates once inside.

You can use the same tools to market your online food business. If you are paying for food safety training, as well as nurturing skilled, knowledgeable staff, you should also look for other ways of making a return on your investment; that is to say, use it as a marketing tool. Talk about any training successes you’ve had via your social media accounts and website. This proactive approach shows customers that you care about their safety, and your team’s development.

At The Safer Food Group, we love to see customers celebrating training success. Tag @TheSaferFoodGroup in your social media posts, and we’ll give you a virtual pat on the back – increasing your audience reach and underlining your commitment to producing food safely.

You can also promote your official food hygiene rating – especially effective if you gain a 5 star / Pass rating. The FSA have created a media page and resources to help you advertise your rating virtually – it includes a great little toolkit with some invaluable ideas

You can also provide a link to your official business rating, so your customers can see for themselves – click here for Welsh and English listings and here for Scottish listings

Be proactive – talk about food safety

You might feel uncomfortable talking about food safety on your social media page but remember – it shouldn’t be a taboo subject, and if you uphold high hygiene standards in your business, you should be proud to talk about them. You can guarantee that some of your potential customers want to know – and are too shy to ask – so make it easy for them to choose you!

Registering your food business – what’s holding you back?

A recent report by the BBC has highlighted concerns expressed by the FSA over newly formed ‘at-home’ food businesses, who fail to register with their local authority. But what are the rules around registering a food business, and what is holding business owners back from doing so?

“I only sell a few roast dinners once a week – it’s not really a food business”

Food business registration can be as simple as completing an online form via your local authority website, and is a legal requirement for any business that:

  • sells food
  • cooks food
  • stores or handles food
  • prepares food
  • distributes food, including:
    • restaurants, cafes and takeaways
    • catering businesses run from home, B&Bs, mobile catering and temporary businesses
    • marquees, food stalls, food pop ups and food vans
    • nurseries, schools and care homes
    • distance selling, mail order and food delivery including online

“But I only have a small business, I can’t afford to register”

Registration as a food business is free in the UK.


Other costs associated with setting up a new business, such as registration at Companies House and obtaining relevant business insurance are not linked to food business registration. Consider, however, that the penalties and risks (and stress!) you may incur if you don’t tick these boxes far outweigh your initial outlay.

“I’m running my business from my home – if I register, the EHO will visit and will probably close me down”

The Environmental Health team within your local authority are responsible for ensuring that all food businesses within their locality prepare and sell food which is safe for consumers. The most effective way to do this is to build and maintain good working relationships with food businesses – and so it is in their interests, as well as yours, to start communications on the right foot.

Your EHO will want to see that you have considered all aspects of setting up and running a food business safely; the good news is, there are many tools available to help you do so, including specific advice from the Food Standards Agency about setting up a food business at home.

If you are in doubt about any aspect of setting up your business safely, as a registered food business you can approach your EHO for invaluable advice. In short – the EHO is a vital business support person, not the big bad wolf!

“I’m still not sure I understand food safety properly – and I don’t have time to learn!”

Running any kind of business without fundamental skills and knowledge is pretty scary. But the training you need to run a food business safely and confidently- such as food hygiene, allergy awareness, health and safety and HACCP – can be easily accessed, flexible and great value for money. With online training, you can study at a time and place that suits you; and at a pace that works for your skill level and existing knowledge – just check that it is accredited by an appropriate awarding body (such as Qualifi or CIEH) and accepted by your local authority.

If you want to employ staff within your food business, especially if they will be working away from supervision, it is important to know that they have the correct training in place to uphold your standards, even when you’re not there. And demonstrating your credentials to your customers is a great marketing tool – even if you sell your business via local social media channels, people will be reassured to see your training certificates and your Food Hygiene rating

If you have recently started a food business and you’d like to share your experiences of the Food Business registration process, drop a comment below or visit our Facebook page and leave us a comment – we’d love to hear from you! And if you’re just starting out on your journey – good luck, we hope it goes well.