{"id":1027,"date":"2022-04-13T12:43:46","date_gmt":"2022-04-13T12:43:46","guid":{"rendered":"http:\/\/andyh53.sg-host.com\/?p=538"},"modified":"2024-11-18T18:30:45","modified_gmt":"2024-11-18T18:30:45","slug":"marketing-your-credentials-the-hidden-benefits-of-good-food-hygiene","status":"publish","type":"post","link":"https:\/\/www.thesaferfoodgroup.com\/knowledge\/marketing-your-credentials-the-hidden-benefits-of-good-food-hygiene\/","title":{"rendered":"Marketing your credentials \u2013 the hidden benefits of good food hygiene"},"content":{"rendered":"<p><a href=\"https:\/\/www.bbc.co.uk\/news\/business-56032185\" target=\"_blank\" rel=\"noopener\">A recent report by the BBC<\/a>\u00a0has highlighted concerns expressed by the FSA over newly formed \u2018at-home\u2019 food businesses, who fail to register with their local authority. And in turn, this has prompted increasing numbers of consumers to consider whether the food products they buy from small online food operators is actually safe to eat.<\/p>\n<h4><strong>Your legal requirements<\/strong><\/h4>\n<p>Remember, food business registration can be as simple as completing an online form via your local authority website, and is a\u00a0<strong>legal requirement<\/strong>\u00a0for any business that:<\/p>\n<ul>\n<li>sells food<\/li>\n<li>cooks food<\/li>\n<li>stores or handles food<\/li>\n<li>prepares food<\/li>\n<li>distributes food, including:\n<ul>\n<li>restaurants, cafes and takeaways<\/li>\n<li>catering businesses run from home, B&amp;Bs, mobile catering and temporary businesses<\/li>\n<li>marquees, food stalls, food pop ups and food vans<\/li>\n<li>nurseries, schools and care homes<\/li>\n<li>distance selling, mail order and food delivery including online<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div class=\"wp-block-group\">\n<div class=\"wp-block-group__inner-container\">\n<p>Registration as a food business is\u00a0<strong>free<\/strong>\u00a0in the UK.<\/p>\n<\/div>\n<\/div>\n<p>As a food business, you are also legally required to ensure that you, and anyone else working with food receives adequate supervision, instruction and\/or<a href=\"http:\/\/www.thesaferfoodgroup.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0training\u00a0in\u00a0food\u00a0hygiene<\/a>\u00a0for the work that they do.<\/p>\n<h4><strong>Use your credentials as marketing tools<\/strong><\/h4>\n<p>As a food professional, how do YOU judge a restaurant\u2019s food safety standards? You know what to look for, so when you are visiting a new food business, you probably check out the FSA Hygiene Star Rating (Food Hygiene Information Scheme rating in Scotland) in the door or window, and seek evidence of staff training certificates once inside.<\/p>\n<p>You can use the same tools to market your online food business. If you are paying for\u00a0<a href=\"https:\/\/www.thesaferfoodgroup.com\/food-safety-courses.php\" target=\"_blank\" rel=\"noopener\">food safety training<\/a>, as well as nurturing skilled, knowledgeable staff, you should also look for other ways of making a return on your investment; that is to say, use it as a marketing tool. Talk about any training successes you\u2019ve had via your social media accounts and website. This proactive approach shows customers that you care about their safety, and your team\u2019s development.<\/p>\n<p>At The Safer Food Group, we love to see customers celebrating training success. Tag @TheSaferFoodGroup in your social media posts, and we\u2019ll give you a virtual pat on the back \u2013 increasing your audience reach and underlining your commitment to producing food safely.<\/p>\n<p>You can also promote your official food hygiene rating \u2013 especially effective if you gain a 5 star \/ Pass rating. The FSA have created a\u00a0<a href=\"https:\/\/www.food.gov.uk\/business-guidance\/making-the-most-of-your-business-rating\" target=\"_blank\" rel=\"noopener\">media page<\/a>\u00a0and resources to help you advertise your rating virtually \u2013 it includes a great little\u00a0<a href=\"https:\/\/www.food.gov.uk\/sites\/default\/files\/media\/document\/fhrs-business-toolkit-a-how-to-guide.pdf\" target=\"_blank\" rel=\"noopener\">toolkit<\/a>\u00a0with some invaluable ideas<\/p>\n<p>You can also provide a link to your official business rating, so your customers can see for themselves \u2013\u00a0<a href=\"https:\/\/ratings.food.gov.uk\/\" target=\"_blank\" rel=\"noopener\">click here for Welsh and English listings<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.foodstandards.gov.scot\/consumers\/food-safety\/buying-food-eating-out\/food-hygiene-information-scheme\" target=\"_blank\" rel=\"noopener\">here for Scottish listings<\/a><\/p>\n<h4><strong>Be proactive \u2013 talk about food safety<\/strong><\/h4>\n<p>You might feel uncomfortable talking about food safety on your social media page but remember \u2013 it shouldn\u2019t be a taboo subject, and if you uphold high hygiene standards in your business, you should be proud to talk about them. You can guarantee that some of your potential customers want to know \u2013 and are too shy to ask \u2013 so make it easy for them to choose you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent report by the BBC\u00a0has highlighted concerns expressed by the FSA over newly formed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1027","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food-safety"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing your credentials \u2013 the hidden benefits of good food hygiene - The Safer Food Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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